A strategic thinker with a strong focus on innovation, execution, and delivering measurable results. Possesses a strong understanding of corporate governance, risk management and ethical business practices. Accredited by the ILM - Non Executive Director Certificate.
Key Strengths
- Strategic Growth Expertise: Providing guidance on market expansion, new product development, and revenue diversification. Monitoring key performance indicators (KPIs) and ensuring accountability for growth targets. Contributing to M&A activity, where relevant.
- Innovation: Challenging conventional thinking and encouraging the exploration of new channels, activities and technologies. Providing insights into emerging market trends and customer preferences.
- Corporate Governance: Ensuring business activities are conducted ethically and in compliance with relevant regulations. Contributing to the development of robust risk management frameworks. Championing best practices in data privacy and customer data management.
- Risk and Strategy: Identifying and assessing potential risks across commercial, marketing and wider business activities. Contributing to the development of mitigation strategies to address these risks. Ensuring focus of the business is aligned with the overall business strategy and risk appetite.
- Financial Acumen: Possess good financial acumen gained through 5 years of board-level oversight, with a proven ability to interpret financial statements and identify potential anomalies. Experience in managing multimillion pound marketing budgets, maximising ROI, and contributing to commercial due diligence in M&A activity.
- Strategic Marketing Expertise: Proven ability to develop and execute data-driven marketing strategies that align with business objectives and deliver significant revenue growth.
- Brand Building and Enhancement: Demonstrated success in strengthening brand equity, improving brand messaging, and enhancing market positioning.
- Digital Transformation: Expertise in optimising digital channels, improving conversion rates, and enhancing digital customer experiences.
- Customer-Centric Approach: Deep understanding of customer needs and behaviours, with a focus on developing strategies that enhance customer value and loyalty.
- Partnership Development: Proven ability to build and manage strategic partnerships that drive revenue growth and brand expansion.
- Team Leadership and Culture Development: Strong leadership skills with a focus on building high-performing teams and fostering a culture of innovation and excellence.